ECJ Trade marks – Keyword advertising on the internet – Directive 89/104/EEC – Articles 5 to 7 – Display of advertisements on the basis of a keyword identical with a trade mark – Display of advertisements on the basis of keywords reproducing a trade mark with ‘minor spelling mistakes’ – Advertising for second-hand goods – Goods manufactured and placed on the market by the proprietor of the trade mark – Exhaustion of the rights conferred by the trade mark – Affixing of labels bearing the name of the reseller and removal of labels bearing the trade mark – Advertising, on the basis of another person’s trade mark, for second-hand goods including, in addition to goods manufactured by the proprietor of the trade mark, goods from another source.
Judges:
A Tizzano, P, E. Levits, A. Borg Barthet, M. Ilesic (Rapporteur) and JJ Kasel, Judges
Citations:
C-558/08, [2010] EUECJ C-558/08, [2011] CEC 552, [2010] ETMR 52
Links:
Jurisdiction:
European
Intellectual Property
Updated: 06 February 2022; Ref: scu.421319