Google France and Google (Intellectual Property): ECJ 22 Sep 2009

Opinion – The AG consideed the applicable law as regards the use of trade mark names within websites to attract internet search engines.


Maduro AG


C-236/08, [2009] EUECJ C-236/08 – O




See AlsoGoogle France and Google v Louis Vuitton Malletier (Intellectual Property) ECJ 22-Sep-2009
ECJ (Opinion of advocate General Poiares Maduro) – The court was asked whether it was lawful for Google to allow its advertisers to specify trade marks in the keywords against which Google users could search.

Cited by:

OpinionGoogle France and Google (Intellectual Property) ECJ 23-Mar-2010
ECJ Trade marks Internet Search engine Keyword advertising Display, on the basis of keywords corresponding to trade marks, of links to sites of competitors of the proprietors of those marks or to sites offering . .
Lists of cited by and citing cases may be incomplete.

European, Intellectual Property

Updated: 04 August 2022; Ref: scu.375107