Carrefour Hypermarches SAS v ITM Alimentaire International SASU: ECJ 8 Feb 2017

Misleading adverts in Europe

(Judgment) Reference for a preliminary ruling – Comparative advertising – Directive 2006/114/EC – Article 4 – Directive 2005/29/EC – Article 7 – Objective price comparison – Misleading omission – Advertising comparing the prices of goods sold in shops having different sizes or formats – Permissibility – Material information – Degree of communication of information and the medium for communication of that information

C-562/15, [2017] EUECJ C-562/15
Bailii
Directive 2005/29/EC 7
European

Media

Updated: 11 November 2021; Ref: scu.573894