The intention of the section was to catch those traders who sought to change the price of goods after a customer had been persuaded to enter into a purchase. Where a shop made a promise to refund the difference between the price offered and the price of similar goods available elsewhere, but failed to meet that promise, the section did not bite.
Citations:
Gazette 22-Mar-2001, Times 18-Feb-2001
Statutes:
Consumer Protection Act 1987 20(2)
Jurisdiction:
England and Wales
Crime, Consumer
Updated: 15 May 2022; Ref: scu.83079