ECJ Appeal – Admissibility – Community trade mark – Regulation (EC) No 40/94 – Absolute ground for refusal to register – Distinctive character – Marks consisting exclusively of descriptive signs or indications – ‘BABY-DRY’.The purpose of the prohibition of registration of purely descriptive signs as trade marks is to prevent registration as trade marks of … Continue reading Procter and Gamble Co v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) (‘Baby-Dry’): ECJ 20 Sep 2001