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The Fruit The Whole Fruit and Nothing But Ythe Fruit (Trade Mark: Opposition) O/148/08: IPO 23 May 2008

IPO Section 5(4)(a): Opposition failed – Only the opponent filed evidence in these proceedings. It claimed to have coined the mark THE JUICE, THE WHOLE JUICE AND NOTHING BUT THE JUICE in 2001 and to have used it on labels and packaging from 2001 onwards. The opponent provided turnover figures which had increased to some andpound;1.4m by 2005 and promotion, mainly to trade outlets, of some andpound;72k by 2005.
The evidence filed by the opponent showed that it uses its sign as a slogan and it is not particularly prominent on the actual packaging of the goods, being some distance form the primary marks JUICE REPUBLIC and JUICE4U, or on the promotional material. In some instances it appears to be used as a type of guarantee. In relation to the goods the Hearing Officer considered this sign to be of weak distinctive character. N
The Hearing Officer accepted that the respective marks were quite similar and if the opponent could show that it had a reputation and goodwill in its mark then it would have a reasonable chance of success. However, the Hearing Officer decided the lack of distinctiveness of the opponent’s mark JUICE mark coupled with the style of use over a fairly short period meant that it was unlikely that use by the opponent of its FRUIT mark would be taken by trade customers or consumers as the goods of the opponent. Opposition under Section 5(4)(a) thus failed.

Judges:

Mr O Morris

Citations:

2406905, [2008] UKIntelP o14808, O/148/08

Links:

IPO, Bailii

Intellectual Property

Updated: 20 October 2022; Ref: scu.457029

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