Saunders v Sun Life Assurance Co. of Canada: 1894

Even though the defendant’s customers habitually and understandably used an abbreviation of the defendant company’s name, the defendant was not entitled to use the name ‘The Sun’ or ‘the Sun Life’ without the addition of the words ‘of Canada.’


Stirling J


[1894] 1 Ch 537

Cited by:

CitedAnheuser-Busch Inc v Budejovicky Bodvar Narodni Podnik; Budejovicky Bodvar Narodni Podnik v Anheuser-Busch CA 7-Feb-2000
The registration of two trade marks (‘Budweiser’) with the identical names was against the Act since it would appear to encourage the very confusion the Act sought to avoid. Nevertheless, where there was genuine honest concurrent use, that use might . .
Lists of cited by and citing cases may be incomplete.

Intellectual Property

Updated: 04 May 2022; Ref: scu.258737