The shape of a bottle, and patterns impressed on it, were insufficiently distinctive to be registerable as Trade Marks. The distinctiveness is assessed by reference to the object alone, not by reference to the marketing activity surrounding it.
Gazette 03-Mar-1999, Times 17-Feb-1999,  EWCA Civ 684
Trade Marks Act 1994 3(1)(b)
England and Wales
Updated: 01 January 2021; Ref: scu.145599