Moorgate Tobacco Co Ltd v Philip Morris Ltd (No 2): 1984

The court approved ‘the adaptation of the traditional doctrine of passing off to meet new circumstances involving the deceptive or confusing use of names, descriptive terms or other indicia to persuade purchasers or customers to believe that the goods or services have an association, quality or endorsement which belongs or would belong to goods or services of, or associated with, another or others.’


Deane J


(1984) 156 CLR 414

Cited by:

CitedRegina v Department of Health, Ex Parte Source Informatics Ltd CA 21-Dec-1999
Where information was given by a patient to the pharmacist, and he took the data, stripping out any possibility of the individual being identified, the duty of confidence which attached to the prescription was not breached by the passing on of the . .
Lists of cited by and citing cases may be incomplete.

Intellectual Property, Commonwealth

Updated: 08 May 2022; Ref: scu.183427