Excluded fields (refused) – The invention related to providing a personalized advertising service through portable terminals such as mobile phones and Personal Digital Assistants (PDAs). In the invention, if a particular user wishes a personalized advertisement to be delivered to other users or group members an advertising server can provide the personalized advertisement based on the preference set by the particular user. The hearing officer found that the contribution involved sending a new type of group creation request message so that a personalised advertisement requested by a particular group member is delivered to other group members using this shared information in a process that requires fewer messages to be sent between server and device and a simpler authentication process. The hearing officer found that the contribution was excluded as a program for a computer as such and a method of doing business as such and therefore refused the application.
Mr B Micklewright
[2014] UKIntelP o54714, GB1117410.9
Bailii
Patents Act 1977 1(1)(d) 1(2)
England and Wales
Intellectual Property
Updated: 28 December 2021; Ref: scu.543167
